Why use video?

You may be aware that more and more companies are now using video and with great potential to boost their visitor numbers on their website.  Or businesses are distributing promotional DVDs for marketing campaigns.  However, you may still remain unconvinced that video is worth investing in. The information below is aimed to unlock those uncertainties and may prove to be invaluable as you discover the true power of digital video.

Do any of these problems below sound familiar?

“How do we open our annual conference with something special and inspiring that shows the progress we’ve made this year?”

“We feel we have something really unique to offer, but our website isn’t very effective in conveying this information”

“I want to send a more personal message to my customers”

“I want to keep the edge on my competitors and give my customers something unique”

Well, the solution to all of these (and more) is simple, and it’s easy to implement: Make a DIGITAL VIDEO.

Below are just a few of the benefits that promoting your company with video can bring to any type of business.

1. More information can be conveyed in a shorter time frame with video than written text.
2. Video is the next best thing to a live representative of your business or organisation.
3. Customers and supporters want to engage with you in a way they prefer – in their own time. (Ask yourself, why is YouTube so popular?)
4. People like to connect with people.  Video gives you the opportunity to put a face to the name and a voice behind the message.
5. Following the event, whether a conference, campaign or fundraiser, video can be accessed and make a further, long lasting effect on your audience.

As the recession continues, many marketing budgets have been cut, and this opens a great opportunity to those who realise the importance of marketing to promote their work. Video is a very cost effective way of marketing yourself as the same footage can be edited to suit different needs, formats and occasions.

We hope this is useful to you in planning how best to channel your marketing efforts and investments. You may now be clear on the benefits of video, but would like further information on what is involved in the video production process, or you would like to know how to avoid the most common mistakes people make when producing an online video.  For more information follow the links on this page.