St Monica Trust – TV Ad

Back To The Planet was commissioned to produce a 30 second television commercial  for the St Monica Trust to promote their retirement village at Sandford Station in North Somerset. The advert will be broadcast on regional television in the South West of England.

Having produced a successful marketing DVD for the St Monica Trust last year, we gave a similar feel to the advert produced for broadcast. We wanted to convey the friendly atmosphere of Sandford Station, so included numerous clips of residents socialising and enjoying the facilities available on-site. We felt it was key to give the advert a human feel, rather than just featuring the buildings and location so the audience could really identify with the place. Music was added that suits the audience and feel of the place and panoramic shots of the area provide a setting for the village.

Mark Thomas, Sales and Marketing Manager for the The St Monica Trust said of the project: “I think working with Alan is a good fit for SMT – he understands what we do and what we are about and we are able to leave him be to get on with it”