City and Guilds

Alan Vanstone – (Project manager, City and Guilds)

As a direct result of the promotional videos produced by Back To The Planet the Learning for Living case studies increased their appeal by an estimated 15-25%.

The videos gave the product a personal touch that was vital to legitimise the product and help broaden its appeal. The video clips were used in various ways around the country to promote Learning for Living, including a presentation in the ‘House of Commons’. They also helped close deals, generate sales and was an influence in gaining government funding.